Top 5 Common Gift Cards You Can Purchase in Brazil.

Akinseloyin Emmanuel

• 6 min read
Top 5 Common Gift Cards You Can Purchase in Brazil.

Let's face it: shopping for the perfect gift can feel like hunting for a unicorn. That's where gift cards show up like a superhero. In Brazil, gift cards have exploded in popularity, and it's easy to see why. They're convenient, customizable, and incredibly easy to purchase. No more second-guessing whether someone will love your choice; gift cards give the recipient the power.

Whether you're buying for a techie, foodie, movie buff, or gamer, a gift card in Brazil fits the bill. They cater to every taste and lifestyle, and they're accepted both online and in physical stores. Moreover, gift cards make life easier for last-minute gift shoppers; just grab one at a supermarket or send an e-gift card straight to someone's email. Done and dusted!

Brazil's growing digital economy and e-commerce boom have only fueled this trend. From family birthdays to corporate giveaways, gift cards are now a go-to solution. Plus, they help bypass the awkwardness of mismatched gifts; nobody needs another pair of novelty socks.

Understanding the Brazilian Market for Gift Cards

The gift card industry in Brazil is thriving thanks to a young, tech-savvy population and a bustling digital market. The country's internet penetration rate is high, and mobile commerce is booming. Brazilians love convenience and speed, and gift cards deliver both.

Retailers and service providers, from restaurants and entertainment platforms to tech giants and ride-hailing apps, have embraced gift cards to expand their user base. Popular options include prepaid cards for food delivery, streaming services, digital marketplaces, and gaming platforms. Some cards even come with promotional offers, making them a more valuable purchase.

But here's a fun fact: physical gift cards are still going strong despite the digital push. Many Brazilians still appreciate the tactile feel of handing over a real card. E-gift cards are increasingly popular, especially for remote gifting and quick transactions.

Let’s explore the top five standard gift cards Brazilians don’t joke with 

1. iFood Gift Card

iFood is Brazil's leading food delivery app, dominating the market with millions of users. Think of it as Brazil's version of DoorDash or Uber Eats but with local flair. Whether someone's craving sushi in São Paulo or acai in Rio, iFood connects them with hundreds of local restaurants in minutes. So naturally, an iFood gift card is like giving the gift of choice and deliciousness.

How iFood Gift Cards Work

These prepaid gift cards allow users to top up their iFood wallet. Once the card is redeemed, the amount gets credited to the recipient's account and can be used to pay for meals, groceries, and even pharmacy items in some cities. It's as easy as entering the code in the app.

Depending on where you buy them, you can choose different values, usually from R$25 to R$200. Plus, they often have no expiration date, which makes them a hassle-free option.

Best Use Cases for iFood Cards

Perfect for:

  • College students who live off takeout
  • Busy parents with no time to cook
  • That friend who's always hangry

These cards also make great employee rewards and birthday gifts. Giving someone an iFood card is like saying, "I care, and I also don't want you to stress about cooking tonight."

2. Google Play Gift Card

Android users, rejoice! Google Play gift cards unlock a treasure chest of apps, games, movies, eBooks, and more. These cards are extremely popular in Brazil, where Android dominates the mobile OS market. You can redeem them for personal and professional needs, from buying productivity apps to subscribing to cloud services.

These cards offer preset values, typically ranging from R$30 to R$200, and are very easy to use. Just scratch off the code and redeem it via the Play Store app.

Popularity Among Android Users

Given that over 85% of Brazilians use Android smartphones, it's no wonder Google Play gift cards are a hit. From Gen Z gamers to remote-working professionals, almost everyone can find a use for one. Plus, many popular games like Free Fire and Clash Royale offer in-app purchases that are easily funded through these gift cards.

Ideal Recipients and Usage Tips

To whom should you gift a Google Play card?

  • A kid who's addicted to mobile games
  • A bookworm who loves digital reading
  • Anyone looking to upgrade their favourite apps

They are handy during holidays when app discounts are live. Just be sure to check the card's region.

3. Netflix Gift Card

Streaming in Brazil – The Netflix Craze

If you know someone who loves binge-watching shows or catching up on the latest movies, a Netflix gift card in Brazil is a slam-dunk gift. Brazilians are enormous fans of streaming content, and Netflix is arguably the most popular streaming platform in the country.

There's always something for everyone, from global hits like Stranger Things and Bridgerton to local productions like Sintonia and Cidade Invisível.

Streaming has become an integral part of daily life in Brazil, and a Netflix subscription is almost a household staple. The beauty of a Netflix gift card is that it's incredibly user-friendly. It doesn't require a credit card, making it ideal for teenagers, students, and anyone hesitant to use online payment methods.

Best Occasions to Gift Netflix Cards

Who doesn't love a Netflix marathon? These gift cards are great for:

  • Teens who are obsessed with K-dramas
  • Parents who enjoy family movie nights
  • Couples who love cozy nights at home

They're also a hit during the holiday season or as a thoughtful thank-you gift. Giving a Netflix card says, "Take a break. Watch something awesome."

4. PlayStation Store Gift Card

Brazil has a massive gaming community, and console gaming, especially on PlayStation, is incredibly popular. Whether it's FIFA, Call of Duty, or exclusive PlayStation hits like The Last of Us and God of War, millions of Brazilian gamers log on daily.

This makes the PlayStation Store gift card one of the most sought-after gifts in the country. It's the ultimate ticket to premium gaming content, add-ons, digital games, and PS Plus memberships.

PlayStation Network and Benefits of Gift Cards

PlayStation gift cards allow users to top up their PSN (PlayStation Network) wallet. Once loaded, the balance can be used to purchase;

  • Full games
  • DLCs (Downloadable Content)
  • In-game currency like FIFA Points or V-Bucks
  • Movies and TV shows available on the PlayStation Store

It's a super flexible gift that allows gamers to choose what they want without second-guessing. 

Why Gamers Love PlayStation Gift Cards

Ask any gamer in Brazil, and they'll tell you how essential PlayStation Store credit is. Whether they want to join an online multiplayer battle, customize characters, or download new titles, the gift card gives them the flexibility to do it all. It's perfect for:

  • Hardcore gamers who want new titles on release day
  • Casual players who enjoy seasonal game packs
  • Kids and teens who don't have access to a credit card

These cards stretch even further during gaming sales like Black Friday or Summer Sale.

5. Uber Gift Card

This is an urban mobility trend in Brazil, and with chaotic traffic and sprawling urban landscapes, ride-hailing services like Uber have become a lifeline in Brazilian cities. Whether it's commuting to work, heading to the airport, or getting home safely after a night out, Uber is the go-to solution for millions of Brazilians.

This makes Uber gift cards incredibly practical and appreciated. They're not just a ride; they're convenience, comfort, and safety, all bundled into one digital code.

How Uber Gift Cards Function

Uber gift cards are preloaded with a specific value that users can add to their account balance. The funds can be used for:

  • Uber rides
  • Uber Eats food delivery

Once redeemed, the balance stays in the Uber wallet and is automatically applied to upcoming trips or food orders.

Users don't even need a linked credit card if they have enough credit from the gift card.

Card values generally range from R$25 to R$200, and they work seamlessly within the Uber app. Just open the menu, tap "Wallet", hit "Add Promo Code", and enter the card code.

Convenience and Safety Factors

In a country where public transportation can be unreliable or even unsafe at times, Uber offers a secure alternative.

This makes the gift card a practical choice for:

  • Parents who want to ensure their kids get home safely
  • Elderly relatives needing quick transportation
  • Colleagues travelling for business meetings

Another big plus? No expiration date and no hidden fees. It's all about straightforward value.

To whom should you gift an Uber gift card?

Uber gift cards are a hit with:

  • College students without cars
  • Busy professionals navigating city traffic
  • Friends or relatives who love ordering in from Uber Eats

They're also great for gifting employees or clients in a business setting: practical, appreciated, and universally applicable.

Frequently Asked Questions (FAQs) About Top Gift Cards In Brazil

1. Can I Use Gift Cards From Other Countries In Brazil?

Many gift cards are locked in the country where they were issued, so you cannot activate or redeem them elsewhere.

The best gift cards for someone in Brazil are open-loop cards, such as Mastercard or Visa, which can be converted to cash in different countries, or Amazon, Google Play, or iTunes cards.

2. How can I purchase Brazilian gift cards?

Several department stores in Brazil sell gift cards, such as Walmart and Americanas. Nevertheless, Apex Network offers the easiest and most convenient way to securely purchase gift cards online. 

3. What is the expiration date of Brazilian gift cards?

It depends on the gift card issuer. Some gift cards, like Google Play and Amazon gift cards, do not expire. While other gift cards might last up to five years. Before making a purchase, check with the card issuer.